The 70th edition of the Miss World beauty pageant will be held in San Juan, Puerto Rico on December 16, the contest organizer confirmed. Just like other pageants, Miss World also cancelled its competition last year due to the pandemic.
Reigning queen Toni-Ann Singh from Jamaica will crown her successor at the Coca-Cola Music Hall in San Juan.
In an announcement video made by Stephanie Del Valle, Miss World 2016 and coordinator of the Miss World 2021 final. the Miss World organization said there will be a special event featuring its past winners and a three-hour telecast of the pageant to commemorate its 70th anniversary.The organizers considered hosting the prestigious event a great opportunity to promote the Caribbean island as a tourist destination after the economic setback brought by the pandemic especially to its tourism industry.
In conjunction with the Puerto Rico Tourism Company, the Miss World 2021 final will draw international attention to the island, reactivating the tourism industry. It is estimated that Puerto Rico as a tourism destination will get close to $150 million worth of non-paid publicity and increased awareness through news coverage on television, digital platforms, and print media as well as gain destination branding for the island.
Also, the Miss World 2021 pageant will produce approximately 3,800 hotel nights from the contestants and pageant staff during a one-month period and an additional 10,000 room nights during the last week from fans, families, and franchise holders.
It’s the first time the Miss World Final will be held in a Spanish-speaking country and Puerto Rico has been awarded this great honor. The president and CEO of the organization, Julia Morley, appointed Del Valle through her foundation, Reignite Puerto Rico, to lead the negotiations for the 2021 event. Reignite Puerto Rico was created to attract events of economic impact for Puerto Rico and to help major social causes on the island.
Del Valle is the Miss World who has raised the most money during her reign for “Beauty with a Purpose” foundation that represents Miss World Ltd. After handing over her crown, Del Valle was hired for two additional years as the “Beauty with a Purpose” Ambassador for the organization. She has been the only Miss World winner with this special distinction. Through this experience, Del Valle has benefited from the opportunity to train with the organization in everything related to the production and realization of the event.
All of the previous title holders of the event will be invited to the 70th anniversary and Miss World 2021 final. Around 120 contestants are expected to participate in the event held in Puerto Rico from November 19 to December 17, 2021. There will be six mini competitions – talent, sports, Top Model, multimedia, Beauty with a Purpose, and the Head-to-Head challenge – the winners of which have the opportunity to enter directly into the group of semifinalists.
The final promises a great show in a 3-hour spectacular telecast that is expected to attract an audience of two billion people worldwide.
In conjunction with the Puerto Rico Tourism Company, the Miss World 2021.
Final will draw international attention to the island, reactivating the tourism industry. It is estimated that Puerto Rico as a tourism destination will get close to $150 million worth of non-paid publicity and increased awareness through news coverage on television, digital platforms, and print media as well as gain destination branding for the island.
Also, the Miss World 2021 pageant will produce approximately 3,800 hotel nights from the contestants and pageant staff during a one-month period and an additional 10,000 room nights during the last week from fans, families, and franchise holders.
It’s the first time the Miss World Final will be held in a Spanish-speaking country and Puerto Rico has been awarded this great honor. The president and CEO of the organization, Julia Morley, appointed Del Valle through her foundation, Reignite Puerto Rico, to lead the negotiations for the 2021 event. Reignite Puerto Rico was created to attract events of economic impact for Puerto Rico and to help major social causes on the island.
