SeneGence’s Miss USA-Inspired LipSense Duo Provides $100,000 Donation to Nonprofits

SeneGence, inspired by its partnership with Miss USA, developed the new Miss USA LipSense Duo, a pink-mauve shade of matte LipSense and tinted gloss. The proceeds from this launch allowed the company to donate $50,000 to Smile Train, an organization that provides free cleft surgery for children around the world, and $50,000 to Best Buddies International, a nonprofit that creates opportunities for people with intellectual and developmental disabilities.

“Our partnership with Miss USA has been one we cherish at SeneGence,” said Joni Rogers-Kante, SeneGence Founder and CEO. “Our philosophies of allowing women to feel their most beautiful and powerful by being their authentic selves are completely aligned. SeneGence is always looking at ways we can support women and children in need, so it was an easy decision to develop this custom color duo with Miss USA that would give back to these specific organizations that are focused on this same mission.”