SeneGence® Announces Miss USA LipSense® Collection

In partnership with Miss USA, SeneGence is proud to announce the launch of the Miss USA LipSense Duo – a custom collection featuring Legacy Lips LipSense, a medium earthy pink-mauve shade with a smooth matte finish, and Runway Ready Gloss, a honey-pink tinted shade with a glossy finish.

From the proceeds of this launch, SeneGence will be donating $50,000 to Smile Train, the world’s largest cleft-focused organization providing free cleft surgery and comprehensive cleft care to children globally, and $50,000 to Best Buddies International, a non-profit that creates opportunities for people with intellectual and developmental disabilities.

“Our partnership with Miss USA has been one we cherish at SeneGence,” said Joni Rogers-Kante, SeneGence founder and CEO. “Our philosophies of allowing women to feel their most beautiful and powerful by being their authentic selves are completely aligned. SeneGence is always looking at ways we can support women and children in need, so it was an easy decision to develop this custom color duo with Miss USA that would give back to these specific organizations that are focused on this same mission.”

“Smile Train is built on the power of partnerships, and we are extremely grateful for the generosity and support from The Miss USA Organization and SeneGence,” said Susannah Schaefer, President & CEO of Smile Train. “Their donation will have a long-lasting sustainable impact to support the global cleft community in more than 70 countries, giving individuals with clefts an opportunity to live a full and productive life.”

“Best Buddies is incredibly grateful to partner with SeneGence and The Miss USA Organization in support of individuals with intellectual and developmental disabilities,” said Anthony Kennedy Shriver, Chairman, Founder and CEO of Best Buddies International. “Their generous donation and dedication to Best Buddies’ mission of inclusion will help expand our programs and bring an even greater awareness to the infinite abilities people with IDD possess.“

The MISS USA® and MISS TEEN USA® pageants have crowned a new leader under the company The Miss Brand Inc. – the product and brainchild of Beauty Maven Crystle Stewart. Over the past five years, The Miss Brand Inc. has blossomed from just one business to three major companies. They are in the business of revolutionizing the context of beauty for this generation and those on the horizon. The company is built on connections, connecting people with each other as well as themselves.

“I believe the Miss USA LipSense duo is the pinnacle of our partnership,” said Stewart. “Both SeneGence and The Miss USA Organization strive to celebrate all women and give back to our communities. Best Buddies and Smile Train are an important part of our family, and the generosity SeneGence has shown them is astounding.”

The collection is available for purchase at www.SeneGence.com in the U.S., Canada, Australia, Mexico, New Zealand, and Hong Kong.