Jaime VandenBerg was crowned Miss World Canada 2021 at the end of the pageant, held on October 3, 2021. She succeeds to Miss World 2020, Svetlana Mamaeva and become the official representative of Canada at the 2022 edition of Miss World pageant.
Jaime works as an international model with Patti Falconer Agency. During her time in India she was able to shoot for international brands such as MANGO, Forever 21, Nike, Under Armour, Tommy Hilfiger and many more. She loved her experience at KAD Model Management in New Delhi because they were an amazing support system for her journey while teaching her about Indian culture. India will always have a special place in Jaime’s heart, not only because of modelling but also because of her humanitarian work with Free The Children in Rajasthan. It was a truly amazing experience both times she visited and cannot wait for more. Jaime is on a contract in Guadalajara, Mexico with I Am In Cover.
She is a recent University of Lethbridge graduate born in Lethbridge, Alberta. She received her Bachelor of Arts degree in May with Honours and a concentration in legal reasoning. She plans to become a human rights lawyer. She started law school in September 2021.
Jaime is well known internationally for her activism and volunteerism towards gender equality. She received an international Diana Award for her humanitarian work and social change efforts abroad. The Diana Award was established in memory of Princess Diana to encourage activism and social change involvement. In light of this award and her platform in the Philippines, she published an article with Cosmopolitan Philippines discussing how to cope with harassment. It was the perfect platform to reach a broad millennial audience to open this discussion and push away from the stigma of victim shaming on the basis of clothing and other motives
Through Jaime’s passion for gender equality, she volunteered in the Victim Services Unit at the Lethbridge Police Station. Her primary role was to work alongside first responders of crime and tragedy in Lethbridge to assist with victims and witnesses in their recovery and process through the judicial system. Subsequently, Jaime volunteered at the Lethbridge YWCA’s Women of Distinction 2019 Ceremony as the events keynote speaker where she discussed her experiences and how she continued to fight gender-based violence through her role at the Lethbridge Police Station.
In her last year at the University of Lethbridge, Jaime won an essay writing competition in which she wrote about her passion for fighting gender-based violence. She was awarded a full-ride scholarship to attend Semester at Sea, a study abroad program through Colorado State University where students take university classes on a ship while traveling the world. It was the adventure of a lifetime and expanded her global perspective alongside some of the best professors in the United States. This experience took her to Europe, Africa, and South and North America.
Jaime VandenBerg is not a newbie to pageantry. She was crowned in 2018 Miss Earth Canada. She participated in some the preliminary activities of Miss Earth in Manila but she decided to withdraw before the coronation night after accusing one of the Filipino food sponsors of sexual harassment during a dinner at the Manila Yacht Club. She won the Miss International Canada in 2020 but the international pageant was postponed due to the COVID-19 pandemic.
Also at the finale, Mildred Ricon was crowned Miss Grand Canada 2022 as she became the official representative of Canada at Miss Grand International 2022. Jessica Bailey was crowned Miss Supranational Canada 2022 while Rachel Arhin was crowned Miss Intercontinental Canada 2021. Jessica Victoria Cianchino was crowned Miss Earth Canada 2022 as she became the official representative of Canada at Miss Earth 2022.
